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Multicultural Marketing That Works

Use of Arabic Language & Working of an Arabic Advertising Agency

The advertisers and marketers must identify with the fact that using the correct language to connect with the ethnic customers and consumers is very important. The thoughts and marketing ideas will connect with the ethnic segment much more effectively if communicated in their preferred language. Arabic has been considered one of the richest languages in the world. An Arabic advertising agency specializes in creating concepts and ideas in the language in order to communicate the advertising messages to these segments. Different people have different perceptions about the language. Some consider the language to be crossbred, while some find it very dynamic and living.


The lack of the usage of Arabic language used for the process of advertising and marketing has led to communication gaps between the advertisers and the target audience. Many customers feel that the advertising messages conveyed in the language will be more effective and profitable. There needs to be a balance between the maintenance of the strengths and eloquence of the language used for advertising. Media houses and advertising agencies should have the final say if the advertisement is to run based on the quality of the language or the brand reach. An Arabic advertising agency has an expert in-house team who are capable enough of making this decision for the fulfillment of marketing needs.


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he highly qualified advertising copywriters and translators make the core of these agencies. The linguistic skills and capabilities of these individuals make sure that the campaign is delivered effectively. Many agencies follow the concept of being a full service agency. These agencies have the inventory of regional Arabic satellite channels, radio stations and print media to strike a proper balance colloquial Arabic and other foreign languages. An Arabic advertising agency has the philosophy of growing and expanding its superiority in the Arabic market. Many agencies have expanded its services in order to cover the Pan Arab countries. These agencies have been working effectively towards reaching the majority of the ethnic segment through well-developed media plans and strategies according to the client’s needs and budget.


The philosophies of these agencies involve identifying the target audience, tapping the target audience, and saturating the segment as much as possible within the budget. Along with this, they also pay utmost attention to the client’s results, mentality and a passion for leveraging relationships to create and provide value added benefits along with the core values required for successfully delivering a campaign.


Tags: Arabic Advertising Agency, Middle eastern advertising agency