Brands rely on community-led influencers when they want absolute trust from ethnic audiences. Celebrity endorsements create visibility, but they rarely form genuine connections. People respond

Some ads still rely on stock photos that look more staged than a high school yearbook picture. Others toss in a few subtitles and call

Festivals and cultural celebrations always find their way onto social media feeds. Scroll around Diwali or Lunar New Year, and you will see brands suddenly

Ask any South Asian in the US what they miss most from back home, and two answers come up almost every time: Bollywood and cricket.

Have you ever tried explaining Thanksgiving dinner to someone who’s never celebrated it? You start with a turkey, move on to stuffing, and somehow end

The difference between a good ad and a great ad is how well it resonates with the audience. A great ad goes beyond showing a

We’re constantly scrolling, swiping, and clicking on our devices, trying to find something that truly speaks to us. Our fingers seem to run more miles

Filipino-Americans are making a big impact as consumers, and brands recognizing their influence are reaping the benefits. With a strong sense of community, brand loyalty,

We’ve all scrolled past an ad that felt like it had nothing to do with us. Maybe it was pushing a product we’d never use,