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The United States Of America has become a melting pot for a plethora of ethnic groups and cultures and as the years pass by, the numbers will keep increasing. Since we are currently living in a digital age, it is quite obvious that we must......
People all over the world tend to live within their cultural boundaries. They have their own cultural values, rules, norms which influence the way they think, feel and act. The people in a particular ethnic group tend to share the same language, customs, social views,......
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. – Steuart Henderson Britt Advertising is in the centre of all communications. Every brand and client is now looking to advertise themselves......
Multicultural advertising services have many financial benefits. If you fail to focus on these markets, you can risk losing out to your competition. Ethnic agencies have a wide range of services that budding entrepreneurs would connect to. The ethnic market is highly regarded as one......
What is diversity marketing? Diversity marketing is the practice that involves strategizing a marketing campaign that recognizes the differences amongst the social and target groups with respect to multiple factors like – age, gender, disability, culture, religion, ethnicity, appearnce, and sexual identity. Basically, multicultural and......
Do you work in a Business to Business ecosystem? Do you have a B2B marketing company working for you? Are you satisfied with its services? Are you sure it is not just a company selling snake oil to you? These are some of the questions......
You must have heard the famous quote about Neil Armstrong, one step for a man and a giant leap for the mankind. The action did revolutionize the whole scenario of space research and innovation. Every section and industry should have the vision and mission to......
The Big Apple has a lot of avenues for creative, talented and inspiring people. We have witnessed so many geniuses coming out of the city and making a name for them in the marketing and advertising industry. If you are looking to take your advertising......
There are not many products or services comprehensively designed for the Russian American audience. There are more than a million Russians residing on the West Coast alone. Advertising agencies must not negate the fact that they can prove to be an affluent segment. A Russian American......
