Blog

People all over the world tend to live within their cultural boundaries. They have their own cultural values, rules, norms which influence the way they think, feel and act. The people in a particular ethnic group tend to share the same language, customs, social views,......

What is diversity marketing? Diversity marketing is the practice that involves strategizing a marketing campaign that recognizes the differences amongst the social and target groups with respect to multiple factors like – age, gender, disability, culture, religion, ethnicity, appearnce, and sexual identity. Basically, multicultural and......

Do you work in a Business to Business ecosystem? Do you have a B2B marketing company working for you? Are you satisfied with its services? Are you sure it is not just a company selling snake oil to you? These are some of the questions......

There are not many products or services comprehensively designed for the Russian American audience. There are more than a million Russians residing on the West Coast alone. Advertising agencies must not negate the fact that they can prove to be an affluent segment. A Russian American......