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People all over the world tend to live within their cultural boundaries. They have their own cultural values, rules, norms which influence the way they think, feel and act. The people in a particular ethnic group tend to share the same language, customs, social views,......

What is diversity marketing? Diversity marketing is the practice that involves strategizing a marketing campaign that recognizes the differences amongst the social and target groups with respect to multiple factors like – age, gender, disability, culture, religion, ethnicity, appearnce, and sexual identity. Basically, multicultural and......

As we dive into 2023, there has been a significant rise in women-owned small businesses. However, these businesses are still in the minority. Although the market dynamics are shifting, women-led businesses still have several challenges that their male counterparts don’t. Keep reading to learn about......

Do you work in a Business to Business ecosystem? Do you have a B2B marketing company working for you? Are you satisfied with its services? Are you sure it is not just a company selling snake oil to you? These are some of the questions......

What Is Multicultural Marketing? Multicultural marketing is of key significance when targeting customers with a particular cultural background. It is also known as diversity or inclusive marketing. Multicultural marketing uses key customer insights to create marketing campaigns that fully account for the target customer’s race, culture,......