Uncategorized

Filipino-Americans are making a big impact as consumers, and brands recognizing their influence are reaping the benefits. With a strong sense of community, brand loyalty, and a high level of digital engagement, this market offers businesses a significant opportunity for growth. Yet, many brands overlook the need for culturally relevant marketing strategies, missing the chance […]

We’ve all scrolled past an ad that felt like it had nothing to do with us. Maybe it was pushing a product we’d never use, relying on outdated stereotypes, or featuring awkward translations that just didn’t land. That’s what happens when a brand tries to speak to everyone—but ends up connecting with no one.People want

Ads can be expensive, but what’s worse than spending a fortune? Spending a fortune on an ad that no one relates to. Too often, brands put out campaigns that check all the marketing boxes—except the one that matters most: authenticity. If an audience doesn’t see themselves in the message, they tune out. One of the