European Americans make up 234,940,100, which is 73.1% of the total US population as of 2015. Once part of the former Soviet Union, the countries of eastern Europe are now independent republics. The region stretches from the Arctic in the north to the Crimea in the south, and from the Baltic Sea in the west to the Ural Mountains in the east. Russia is one of the main countries to watch. The region’s single biggest advertising market and quickly becoming one of the world’s top 10 ad spending nations.