Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. – Steuart Henderson Britt Advertising is in the centre of all communications. Every brand and client is now looking to advertise themselves on various platforms. The scenario was not the same 10-15 …
A Global Advertising Agency Stands on 2 Pillars – Content & Communication Read More »
Indian Prime Minister Narendra Modi made a big splash this Sunday when he drew a crowd of 18,000 people. It wasn’t just his choice of venue – Madison Square Garden – or the size of the crowd. It wasn’t even the supporting pageantry of dancers and singers performing hit Bollywood songs, nor the fact that …
The New Indian-American Dream is Alive and Well. So Where Are the Marketers? Read More »
The simple yet creative idea of successful brand building is in the creation of concept that has multiple convincing points with the customer, and how profitably it delivers on these in tandem with conveying the marketing message and the brand promise. Brand building helps a lot in regards to creating trust between customer, society and …
Middle Eastern Advertising is surely redefining Innovation & Creativity Read More »
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