Author name: mediamorphosis

What is diversity marketing? Diversity marketing is the practice that involves strategizing a marketing campaign that recognizes the differences amongst the social and target groups with respect to multiple factors like – age, gender, disability, culture, religion, ethnicity, appearnce, and sexual identity. Basically, multicultural and ethnic advertising is the kind of marketing that essentially targets …

An Introduction To Diversity And Ethnic Marketing Read More »

The United States Of America has become a melting pot for a plethora of ethnic groups and cultures and as the years pass by, the numbers will keep increasing. Since we are currently living in a digital age, it is quite obvious that we must always curate and strategize campaigns that cater to our multicultural …

3 Reasons To Integrate Localization In A Multicultural Marketing Strategy Read More »

People all over the world tend to live within their cultural boundaries. They have their own cultural values, rules, norms which influence the way they think, feel and act. The people in a particular ethnic group tend to share the same language, customs, social views, and thoughts. These things influence their cognitive, affective and behavioural …

3 ways in which Ethnic Advertising influence marketing Read More »